Furthering the company as a true lifestyle brand, Rock & Republic is using its momentum in fashion to influence the worlds of sports and philanthropy.
In 2007, Michael Ball fulfilled one of his own personal lifetime ambitions by announcing Rock & Republic as the first fashion brand to create a professional cycling team, Rock Racing, which has already revolutionized the sport by putting a sexy edge into cycling. With this division of the brand growing at such speed, the future holds endless opportunities including Moto GP and Formula 1 Racing.
It is evident that with the launch of these new product categories Michael will not stop until he has achieved global domination; but he also desires global change. Rock the Cure, the company's groundbreaking philanthropic foundation, is the means to that end. The foundation encourages people to "make a difference, lead by example, and Rock the Cure" by donating 100% of the profits to charity. This year's recipient is the City of Hope whose mission is the research, education and treatment of life threatening diseases.
Every season, Rock & Republic captivates audiences with its fashion forward runway shows, legendary events and trailblazing ideas. Clearly the future ROCKS.
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