Eco-Wedding Bridal Events with Aveda & Adele Wechsler Eco Couture

AVEDA and ADELE WECHSLER ECO COUTURE

PARTNER FOR GREEN WEDDING EVENTS

Event raises awareness for eco-conscious wedding planning and preparation.

WHAT: Aveda and Adele Wechsler Eco Couture host regional eco-wedding bridal events.

WHY: Aveda and Adele Wechsler are partnering to co-host regional bridal events during the months of April, May and June at participating Aveda salons across the country. Brides-to-be and their guests will:

• Receive tips from Aveda experts on picture perfect wedding day makeup, fool-proof skin care regimes and the latest bridal hair trends.
• Preview new gown designs by Adele Wechsler Eco Couture.
• Eco-wedding service providers will also be represented, from local green bakeries and caterers to florists, photographers and printers.
• Guests at each event will have a chance to win Aveda service or product packages, eco-vendor products, and one lucky bride will take home her very own Adele Wechsler veil or headpiece.
• In addition, brides may enter to win national grand prizes: an Adele Wechsler Eco Couture wedding gown, or a honeymoon vacation at the Hamanasi Adventure and Dive Resort, an eco-friendly destination hotel in Belize.

EVENT SCHEDULE:

Costa Mesa, CA: April 24th

New York, NY: May 5th

Baton Rouge, LA: May 6th

Toronto, Canada: May 11th

Atlanta, GA: May 16th

Washington DC: May 23rd

Boston, MA: June 6th

Chicago: June 8th

Minneapolis, MN: June 10th

Scottsdale, AZ: June 16th

Seattle, WA: June 21st & 22nd

Portland, OR: June 24th

Aveda's mission is to care for the world we live in, from the products they make to the ways in which they give back to society. Aveda strives to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Adele Wechsler designs for the bride who cares about the world in which she lives. Adele Wechsler is a pioneer in eco friendly wedding gown design. Her Eco Couture collection paves the way for a luxury look that maintains these eco-friendly standards:

• Certified organic hemp and silk
• Vegetable dyes
• Remnant fabrics and lace
• Every piece is produced with Fair Trade Labor in Toronto, Canada.

About Hamanasi Adventure & Dive Resort: Nestled between the lush Maya Mountains and the turquoise Caribbean Sea, Hamanasi is a special place from which to explore the best of Belize on and offshore. A secluded, intimate, boutique eco-resort located in Southern Belize, Hamanasi sits on hundreds of feet of Caribbean Sea beachfront surrounded by tropical flora on the finest stretch of beach in Belize.

For more information about Aveda, visit aveda.com. For more information about Adele Wechsler Eco Couture, visit adelewechsler.com.

Locally in the New Orleans / Northshore area, Adele Wechsler Eco Couture gowns may be found at Olivier Couture Bridal Boutique in Mandeville located in the Chenier Shopping Center on Hwy 190.
(985) 674-6994

Aveda's Latest Pictorial Is Sublime

Eighties goth. Nineties grunge. Eternal beauty.

Sublime, the latest collection from Aveda’s VP Creative Director Antoinette Beenders, is inspired by music, culture and the iconic personalities from the late 20th century.

“This is punk beautified, raw and hardcore at the foundation, refined and elegant in its interpretation,” Beenders says. “We used opposing notions to present past ideas in a new way."  "It is often the case in culture, that what’s old becomes new again," Beenders continues. "Strong shapes, rough styling and matte finishing mingle in this collection to exude a raw yet sophisticated sex appeal. " "We cut classic silhouettes bluntly, and the makeup is intense, but done in a really beautiful way," Beenders says. "Sleek black-and-white clothing against a white background lends a freshness and vigor to the imagery.”

Beenders invites you to regard Sublime as an invitation to rethink the past—to find inspiration in unexpected places and to use your own experience as fuel for imagination. Lead artists from Aveda’s global network produce trend collections twice per year. Taking global hair trends from runway to real life, collection techniques are taught to the Aveda network in workshops around the world, providing Aveda stylists, colorists and makeup artists the opportunity to hone technical skills and explore their own creative expression.

Says Beenders, “Texture and bold color are back in a major way. What a wonderful opportunity to reinvent ourselves, return to fundamental skills and find new ways to create! I am challenging the network to rediscover their artistic voice."

Credits: The Aveda Artistic Team; Creative Direction: Antoinette Beenders, Vice President Creative Director; Hair Color: Ian Michael Black, Technical Artistic Director, Aveda Academy, London; Hair Cut/Style: Allen Ruiz, Aveda Guest Artist, Jackson Ruiz Salon, Austin, Texas; Erminio Fiocca, Artistic Director, Aveda Academy, London; Makeup: Rudy Miles, Aveda Global Make-up Director, New York, New York; Janell Geason, Aveda Guest Artist, Minneapolis, Minnesota; Photography: Miguel Reveriego; BTS photography: Patrick Scher
 
source: BeautyLaunchpad

Aveda Gives a Hand to Breast Cancer Research

As has been Aveda's tradition since 2004, this year Aveda is again raising funds for the Breast Cancer Research Foundation (BCRF) by selling their limited edition, 150ml/5oz tube (a 19% increase in size with a 7% savings for guests) of Hand Relief.

Aveda's hand cream is an incredibly rich moisture therapy. It soothes
dry hands, leaving them noticeably softer and smoother. Hydrating plant
emollients, humectants, exfoliating fruit acids and anti-oxidants—including
vitamins A and E—help diminish signs of aging and provide optimal relief. It has
a lovely fresh scent.

The Breast Cancer Research Foundation is a nonprofit organization founded in 1993 by Evelyn H. Lauder and dedicated to funding clinical and genetic research on breast cancer at medical institutions across the globe. During the month of October, Aveda will donate $4 from the sale of each Breast Cancer Awareness Hand Relief to the BCRF to help advance the understanding of environmental links to breast cancer.

Help a very worthy cause and enjoy wonderful hand care simultaneously. BCA limited edition Hand Relief will retail for $21 and will be available for purchase through the month of October at Aveda online and through their salons, spas and institutes.